Jul 29

Data mining pushes marketing to a new level. Listen

Posted by: Administrator in News Print PDF
Tagged in: Untagged 

http://marketplace.publicradio.org/display/web/2010/07/26/pm-data-mining-pushes-marketing-to-a-new-level/

Every time you swipe one a rewards card at a store, that data goes somewhere to get analyzed. Marketplace's Stacey Vanek-Smith takes a look at the multi-billion dollar data mining industry -- how it has evolved and where it will go.

Search for a Prediction